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Understanding Media: The Extensions of Man by Marshall McLuhan. ©1964. CHAPTER 1. The Medium is the Message. MARSHALL McCLUHAN. In a culture like ours, long ...
The medium is the message.
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"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter in his Understanding Media: The Extensions of Man, published in 1964. Wikipedia
“The medium is the message” is a phrase created by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic ...
A statement by Marshall McLuhan , meaning that the form of a message (print, visual, musical, etc.) determines the ways in which that message will be ...