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  1. The difference between search terms and search keywords in the context of Google Ads is as follows1234:
    • Search terms: These are the exact words and phrases that users enter into the Google search box.
    • Keywords: These are the words and phrases that advertisers choose to target with their ads.
    Learn more:
    Search terms are the exact words and phrases that search users enter into the Google search box. Keywords, on the other hand, are the words and phrases that an advertiser chooses to target with their ads.
    ppcexpo.com/blog/search-terms-vs-keywords
    A search term is a word or set of words a person enters when searching on Google or one of our Search Network sites. A keyword is a word or set of words that Google Ads advertisers can add to a given ad group so that your ads are targeting the right audience.
    support.google.com/google-ads/answer/2472708?โ€ฆ
    The main difference between search terms and keywords is that keywords are used by marketers to match the search terms a user is typing into a search box. Keywords are the overarching umbrella over search terms. Keywords are used by marketers to define business-relevant words or phrases that they want to be associated with.
    back2marketingschool.com/search-terms-vs-keywoโ€ฆ
    Search terms are the phrases that a customer will type into Google to find information. They often contain keywords, but the main difference is that when search terms are being used, they are being used by the customer. When ranking for certain keywords, marketers should take into account customers' search queries and pull keywords from them.
    www.techwyse.com/blog/pay-per-click-marketing/kโ€ฆ
  2. People also ask
    Google Search Console uses search query versus Google Ads (formerly AdWords) uses search terms and keywords. Search query is the same as a keyword in Google Search Console. Google Analytics has dimensions for search terms, keywords, and search queries available. For more information read the next section.
    A search term is a word or set of words a person enters when searching on Google or one of our Search Network sites. A keyword is a word or set of words that Google Ads advertisers can add to a given ad group so that your ads are targeting the right audience. Example David is looking to buy a Valentineโ€™s Day bouquet online.
    When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.
    The "Match type" column tells you how closely the search terms that triggered your ads on Google are related to the actual keywords in your account. By checking which match types are working well for which keywords and searches, you can refine match types for all your keywords so that only the right searches cause your ad to show.
  3. The Main Difference Between Keywords & Search Terms & How

  4. The Crucial Difference Between Google Ads Keywords & Search โ€ฆ

  5. About the search terms report - Google Ads Help

  6. About keyword matching options - Google Ads Help

  7. Keyword match types explained, and when to use them - Google โ€ฆ

  8. Keywords: Definition - Google Ads Help

  9. Main Difference Between Search Terms Vs Keywords

    WEBSearch terms are the exact words and phrases that search users enter into the Google search box. Keywords, on the other hand, are the words and phrases that an advertiser chooses to target with their ads.

  10. Keywords vs Search Terms (2022) - The Difference Between

  11. Your guide to Google Ads keyword terminology - Search Engine โ€ฆ

  12. Search term vs keyword vs query | How to inform Ads & SEO

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