Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword.

Search terms are the queries that users type on Google (or other search engines) to find what they are looking for. On the other hand, keywords are the terms targeted by SEO specialists and advertisers with a vision to match users’ search queries and improve their ranking.

Keywords are what marketers and advertisers identify as central to the business they work for, used to define their overall strategy. Search terms or queries are what a user types into a search box.

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.

A search term is what users key into a search engine to find something specific. It can be a single keyword or made out of a combination of words, e.g., “ physiotherapist ” or “ sports physiotherapist Los Angeles.”