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Practically speaking, any organization needs information both about its own internal processes, in order to ensure effectiveness and efficiency, and about its environment, in order to respond and adapt to the actions, attitudes and decisions of external agencies such as governments, competitors and social groups.
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Most managers would agree that good information is essential to the success of an organization. If an organization is to survive and prosper, it must.
Good data provides indisputable evidence, while anecdotal evidence, assumptions, or abstract observation might lead to wasted resources due to taking action ...