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  1. BATNA: Definition, Steps, Applications & Examples

  2. WebJul 6, 2023 · A best alternative to a negotiated agreement, or BATNA, is a fallback option that one party has decided to take if a negotiated agreement cannot be reached.

  3. BATNA - Definition, Importance and Practical Examples

  4. What Is BATNA? A Guide. | Built In

  5. WebOct 3, 2022 · BATNA Example. Let's say you work for a business that sells software. In the first negotiating phase, you'll send along a standard contract that outlines the full cost of your software to your prospect. In …