To marketing professionals, a brand is a product or a business that has a distinct identity in the perception of consumers. The brand is created through elements of design, pac… See more

A brand is an intangible asset made up of many elements. Together these elements help consumers identify a product and give them reasons to buy it rather than its competitors… See more

In the age of reality television and social media, a person can be a brand. The Kardashian family members developed brand value after gaining popularity from their long-r… See more

The concept of branding may go as far back as 2000 B.C., when merchants began considering how they could sell their wares more effectively. Merchants in ancient Babylon de… See more

The type of brand used depends on the entity using it. The following are some of the most common forms of brands: 1. Corporate Brands: Corporate branding is a way for co… See more