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    The SuperSpeed USB branding is no more thanks to a new set of branding and certification guidelines currently being rolled out by the USB Implementers Forum (USB-IF). It’s just updated branding and logo guidelines for 2022.
    Universal Serial Bus 3.0 ( USB 3.0 ), marketed as SuperSpeed USB, is the third major version of the Universal Serial Bus (USB) standard for interfacing computers and electronic devices. It was released in November 2008.
    en.wikipedia.org
    SuperSpeed branding already felt pretty unremarkable by 2019, when the USB-IF, which makes USB standards, renamed USB 3.0 to USB 3.1 Gen 1; USB 3.1 to USB 3.1 Gen 2, and then USB 3.2 Gen 2; and USB 3.2 to USB 3.2 Gen 2x2.
    When SuperSpeed USB was announced in 2007, the branding was a logical differentiator. The term launched with USB 3.0, which brought max data transfer rates from USB 2.0's measly 0.48Gbps all the way to 5Gbps. But by 2022, there were three versions of SuperSpeed USB in various connector types facing consumers, plus the potentially faster USB4.
  2. USB-IF says goodbye to confusing SuperSpeed USB …

    WEBSep 30, 2022 · The USB-IF no longer recommends vendors label products as SuperSpeed USB or USB 480Mbps, the terms representing 5Gbps and faster speeds. The group now recommends using max data transfer rate …

  3. USB kills off SuperSpeed branding as it tries to simplify …

    WEBSep 30, 2022, 5:00 AM PDT. USB-C, the cable that (sometimes) does it all. Photo by Amelia Holowaty Krales / The Verge. The SuperSpeed USB

  4. USB SuperSpeed branding meets its demise, but may …

    WEBOct 4, 2022 · Legacy USB 1.0 and USB 2.0 (now called USB Hi-Speed) branding remains unaffected — you won't see the latter changed to …

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    • USB branding could become a little easier to understand - Engadget