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  1. Google

  2. Google Search Console

  3. What is a Search Term? - Ahrefs

  4. Autres questions posées
    Search terms are the exact words or phrases users enter into search engines when they are looking for information, products, or services online. Think of the last thing you Googled. That was a search term. That’s because a search term is anything you type into a search engine. Really—anything.
    Search terms or queries are what a user types into a search box. The set of words may be out of order, have other words tacked on, be only somewhat related to the actual search term, or even include misspellings (in which case Google will automatically correct it): What’s the difference & how do they relate?
    Search engines such as Google, interpret the search terms to understand the intent of the user and return the most relevant results. Examples of Search Terms Here are some examples of search terms: A single-word search term: [reliablesoft] – The intent of the user is to find more information about ‘reliablesoft’.
    To be succinct: search terms carry keywords, and keywords are at the core of paid search marketing (or PPC, or Google Ads). Search engine optimization, often shortened to SEO, refers to all the stuff a website or business can do to improve its performance in the unpaid results of a Google search (not the ad results).
  5. À propos du rapport sur les termes de recherche - Aide Google Ads

  6. What Is a Search Term? Examples, Strategies, & Best Practices