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    They write new content and verify and edit content received from contributors. John Baskerville (born Jan. 28, 1706, Wolverley, Worcestershire, Eng.—died Jan. 8, 1775, Birmingham, Warwickshire) was an English printer and creator of a typeface of great distinction bearing his name, whose works are among the finest examples of the art of printing.
    John Baskerville (baptised 28 January 1707 – 8 January 1775) was an English businessman, in areas including japanning and papier-mâché, but he is best remembered as a printer and type designer. He was also responsible for inventing "wove paper", which was considerably smoother than "laid paper", allowing for sharper printing results.
    John Baskerville (1706-1775) was forty-four when he gave up engraving to establish his own printing business. He developed a beautiful typeface and new recipes for ink. To print his delicate new font, Baskerville needed a “kiss impression,” that is, a clean image on the paper made with the least amount of pressure possible from the plate.
    John Baskerville’s position in typographic history is assured by his contributions to the technology of printing and the style of his original typefaces, which defined the Transitional category in established classifications.¹ In 1763, Baskerville also cut a Greek typeface for the University Press in Oxford, for which he is rather less well known.