Back in the day, HTCstruggled to capitalize on its early advantages following the decline of Nokia. The company blew its lead with poor software, confusing phone releases, and a minimal spend on marketing. Things only went from bad to worse after that, and not even great phones could make the company successful again.
Sep 21, 2017
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Apr 6, 2022 · The common line of thinking was that they weren't great at marketing. Samsung went hard on gimmicks and memorable advertising (along with some ...
Duration: 3:30
Posted: Nov 19, 2023
Posted: Nov 19, 2023
Jul 27, 2016 · The HTC company blew its lead with poor software, confusing phone releases, and a minimal spend on marketing. Things only went from bad to worse ...
Jul 8, 2019 · So what happened? Current and former HTC employees paint a picture of tough business decisions in a challenging market, combined with ...
Feb 27, 2019 · So, what caused that dreadful collapse? In short, competition, but not without some “help” from HTC itself. In 2012, HTC's CEO said the company ...
Apr 25, 2024 · Many will say that the Chinese supremacy is to blame for HTC's failure, which is partly true, as production costs in mainland China are ...
Jun 4, 2018 · HTC biggest mistake, by far, was their horrible, terrible marketing campaign. Bar a handful of ads starring Robert Downey Jr. in the early 2010s ...
Mar 29, 2017 · Decent phones like M9 and 10 but overpriced at launch. Same price as Samsung and Apple but much lower brand value. So htc not being able to sell ...
Duration: 6:34
Posted: Apr 19, 2021
Posted: Apr 19, 2021