Best alternative to a negotiated agreement
In negotiation theory, the best alternative to a negotiated agreement or BATNA refers to the most advantageous alternative course of action a party can take if negotiations fail and an agreement cannot be reached. Wikipedia
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Your BATNA, or best alternative to a negotiated agreement, is the measure by which you should judge a proposed agreement. More articles about BATNA inside.
In negotiation theory, the best alternative to a negotiated agreement or BATNA (no deal option) refers to the most advantageous alternative course of action ...
Mar 20, 2024 · According to basic negotiation theory, a BATNA serves as a benchmark against which negotiators should measure the deals they're considering ...
BATNAs are critical to negotiation because you cannot make a wise decision about whether to accept a negotiated agreement unless you know what your alternatives ...
A BATNA, on the other hand, is a course of action which is available should a negotiator be unable to reach an agreement in the negotiation. It is a clearly ...
Following this section, is a sample BATNA/WATNA analysis in a real estate sale case using a format that is useful in assessing the litigation alternative. The ...