Apr 19, 2024 · Paris (AFP) – The sum reportedly paid by Nike to lure the German football team away from its historic partner Adidas was "inexplicable", the CEO ...
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Apr 30, 2024 · Adidas CEO Bjorn Gulden said the German brand decided not to match Nike's offer for Germany's national soccer federation sponsorship after ...
Mar 21, 2024 · American sportswear giant Nike will supply all of Germany's national teams with its apparel and equipment from 2027, the German soccer ...
Apr 19, 2024 · Adidas CEO Bjorn Gulden said that the sum reportedly paid by Nike to land the German football team was inexplicable.
Mar 28, 2024 · Nike's massive new deal with the German soccer team undoes decades of rich history.
Mar 25, 2024 · The German football association's decision to choose Nike over Adidas from 2027 caused a stir across the country. But what does the deal say ...
Mar 22, 2024 · US sportswear giant Nike has celebrated its shock deal with the German Football Federation (DFB), but the backlash in Germany against the ...
Apr 20, 2024 · Nike's Germany kit deal 'inexplicable', says Adidas CEO. The sum reportedly paid by Nike to lure the German football team away from its historic ...
Apr 1, 2024 · German soccer officials hit back against the criticism this week, pointing to the massive gap between what Nike and Adidas were willing to pay: ...
Mar 21, 2024 · German soccer and Adidas are breaking up after 70-plus seasons of sponsorship and will now be fitted by Nike starting in 2027.