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  1. About the search terms report - Google Ads Help

  2. What is the Search Terms Report? How to Use It + Pro Tips

  3. The search terms report is a list of search terms that a significant number of people have used, and that resulted in your ad being shown. Depending on your keyword matching options, the search terms listed might be different from your keyword list.
    support.google.com/google-ads/answer/2472708?…
    The search terms report is a list of searches people have used to see and click your ads. Understanding how people see and engage with your ads can help you make sure your ads are showing for the right searches and capturing customers for your business.
    support.google.com/google-ads/answer/10139548…
    A search term report is a useful feature provided to you in Google Ads Manager. It’s a tool that allows you to better plan your keyword strategy, improve targeting, and review relevant keyword searches that your audience enters into the search engine that triggered your ad to show.
    blog.wask.co/digital-marketing/search-terms-report/
    The search terms report is a feature within your Google Ads account that allows you to see exactly which search terms triggered your ads to appear, as well as how closely those terms relate to the keywords your ad is targeting.
    www.wordstream.com/blog/ws/2020/09/03/google-…
    A Search term report includes only search terms that have had a significant number of clicks in the specified time period. This means the number of impressions listed in a search term report might be just a fraction of the total impressions seen in other performance reports (e.g., Keyword Performance report, Campaign Performance report, etc.).
    help.ads.microsoft.com/apex/index/3/en/56670#!
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