Search terms are the exact words or phrases users enter into search engines when they are looking for information, products, or services online. Think of the last thing you Googled. That was a search term. That's because a search term is anything you type into a search engine.
Dec 6, 2022
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How it works. The search terms report is a list of search terms that a significant number of people have used, and that resulted in your ad being shown.
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The search term (or search terms) is the word or phrase that a user enters into a search engine. Also known as the search query.