Search terms are the exact words or phrases users enter into search engines when they are looking for information, products, or services online. Think of the last thing y… See more

Search terms tell you exactlywhat people are searching when they find your website or search ads. That’s incredibly useful information. Why? Because you can use search ter… See more

Search intent is the purpose of any online search. When you can see the search terms used to access your website or search ads, you learn a lot about the user’s search inte… See more

Let’s look at some more real-world examples of search terms and how they interact with keywords. We’ll look at organic (SEO) search terms and paid Google advertising(… See more

You’ve just learned how to find and analyze search terms for your website. But that’s only half the battle. You also need to optimize your pages for those terms. That’s where you … See more