The name of this city evokes images of America's huge tobacco industry. However, the smoking hot prospect of Winston-Salem lies in its more recent reputation as a center of innovation and a unique travel destination. There are many startup incubators in the city for the next big business idea. Travel-wise, the city's small-town feel and lively cultural landscape are the usual come-ons. For instance, the reenactors of Old Salem Museums and Gardens take you back in time to craftwork during the 1700s. Trade Street, on the other hand, has dining and shopping options.